As an example we could save 33million euro over 3 years, and 116 lives a year, if we raised the cycling modal share to just 15% through increased physical activity that people are more likely to keep up with as its built into their daily commute. Walk, bike or bus (you have to walk or bike to it) is all we need to do. Set a target for cycling modal share to be 15% by 2020. Similar targets for other active modes.
Kirsty
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